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Give me 5 reasons why Ben & Jerry’s were successful.
Make sure to justify your answer with data.
You are allowed to search for information outside of the Podcast.
Cite your source or the idea/data will not be taken into account.
Please use a professional writing style (bullet points are recommended), this is not a poetry class.
I have posting an example of a professional writing style on Module 0.
You have full freedom on the way you present your answer.
There is no minimum, nor maximum number of words/pages.
I would recommend to review your strategy and marketing class.
This assignment seems very easy but it is NOT.
In a capstone class, we expect you to use all the concepts you have seen in the previous courses and use them in an efficient way.
Telling me that the company has a great marketing strategy is not an answer!
I need data and examples to justify your ideas.
Please ban words like “many”, “huge”, “plenty”, “more” etc… Replace them by DATA!
Imagine that your boss asks you a report on a successful competitor, what would you write in the report?
I am interested in the content but also by the angle you will take to analyze the situation.
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